Matt Petrovick: Mutual Activity Plans & Effectively Navigating the Sales Cycle

On today's episode of Open Source Selling, Matt and I continue our conversation and discuss how creating a narrative for every interaction with the customer and following the structure and flexibility of a mutual activity plan (MAP), account executives and their team can more effectively navigate sales cycles, build trust and lasting relationships with their customers, and earn more business.

Join me as we ask, listen, and learn together!